Great Beginnings Surrogacy Services

Great Beginnings Surrogacy Services (GBSS) is a gestational surrogacy agency in San Diego, California. It is physician-owned and run by Samuel Wood, MD, PhD, a board-certified reproductive endocrinologist who also leads Gen 5 Fertility Center, located in the same Carmel Mountain Road building. The agency says it has operated for about three decades.

GBSS matches intended parents with gestational surrogates who carry embryos created through IVF with the intended parents' own or donor eggs and sperm. Its work covers surrogate recruitment, medical and psychological screening, matching, and coordination of the legal steps, including pre-birth orders handled by separate attorneys for each party. It also provides financial planning guidance and dedicated information for LGBTQIA+ families.

The agency serves intended parents from across the United States and abroad, and surrogates are invited to apply directly through its website.